Content production moves fast. But when roles aren’t clear, things slow down. Projects get stuck waiting for approvals. Freelancers get pulled in different directions. Content leads spend more time tracking down who owns what than actually executing the work.

This RACI matrix template gives content teams a structured way to assign responsibilities so every project moves forward without unnecessary back-and-forth or delays.

Why use this template?

• Clarify ownership: Define who’s responsible, accountable, and needs updates to avoid confusion.
• Eliminate approval delays: Assign a single accountable person for every task to prevent bottlenecks.
• Keep external teams aligned: Ensure freelancers, agencies, and partners follow a clear workflow.
• Make scaling easier: Adapt responsibilities as teams grow and workflows evolve.

Who is this template for?

• Content Managers
• Content Strategists
• Marketing Leads
• Freelancers & Agencies

What’s inside?

• RACI Matrix Framework: A structured template for mapping responsibilities.
• Step-by-Step Implementation Guide: How to introduce and use RACI effectively.
• Common Pitfalls & Fixes: Avoid the most frequent mistakes teams make.
• Best Practices for Scaling: Adapt your RACI matrix as your team and content volume grow.

The RACI Template is accompanied by a guideline in How to use the RACI Template.