Relato rhymes with “tomato,” and we prefer the American English pronunciation, /rɪˈleɪtoʊ/. The word is derived from Spanish “relato”, a story, account, or narrative and is commonly used in literature, journalism, and everyday conversation to describe the act of recounting events or experiences.

Based on a deep understanding of the processes and people in our industry, we use advanced technology and AI to arm content marketers with the insights, support and tools they need to create quality content that resonates with people.

Our ambition is to be the content operations platform that’s trusted by the best B2B marketing teams in the world. We are building our platform to support the needs of freelancers, writers, content leaders and agencies.