About RelatoWe drive business growth through content, with AI as an amplifier of human storytelling.
Every team has a platform—except content marketers. We’re left cobbling together a Frankenstack. A scattered workflow of Trello boards, Slack threads, Google Docs, and shared drives, none of it built for the way your team actually works.
Tools designed for generic tasks forced onto a job as nuanced and creative as content marketing.
You wouldn’t expect HR to run payroll in Trello, so why are content teams managing strategy, production, and collaboration in tools that weren’t built for the job?
With Relato, you can finally manage all your content projects in one place—not all over the place. Relato is the tool that adapts to how you work, not the other way around.
Relato rhymes with “tomato,” and we prefer the American English pronunciation, /rɪˈleɪtoʊ/. The word is derived from Spanish “relato”, a story, account, or narrative and is commonly used in literature, journalism, and everyday conversation to describe the act of recounting events or experiences.
Based on a deep understanding of the processes and people in our industry, we use advanced technology and AI to arm content marketers with the insights, support and tools they need to create quality content that resonates with people.
Our ambition is to be the content operations platform that’s trusted by the best B2B marketing teams in the world. We are building our platform to support the needs of freelancers, writers, content leaders and agencies.