A fully developed content brief removes all the guesswork. It conveys all the details from target audience, the arc of the story, and what your reader should think, feel and do when reading. And it outlines the intended voice and style to the crucial SEO details.

A good content brief frees up more time for creating impactful content. It acts as a blueprint and a strategic guide, and help your content team work together on achieving the goals of your content program.

Who this template is for

• Content Managers
• Content Editors
• Content Strategists
• Content Writers

The B2B Content Brief is accompanied by a guideline in How to use the B2B Content Brief Template.